This article is by Michael Cairns.
For decades, the publishing industry has worked to ensure that every book that they publish can be marketed within a single genre. This is, up to a point, understandable. Publishing is a business, and the clearer the genre of a book, the easier it is to find the target audience.
However, the rise of self-publishing has changed the way in which people not only sell books, but also write them. Indie’s don’t need to have a big ‘opening weekend’, so as to avoid high returns on print copies. Self-publishers can play the long game, relying on good stories and brave readers to build an audience. They can also take more chances and write outside the long-established boxes.… Continue Reading
So, you’ve been busy writing, I see. That work in progress (WIP) is coming along pretty well. But you just don’t know how your audience will feel about it. Or perhaps you’re ready to throw a new element into your story, but you’re not certain that your world is ready for it. So, you pace to and fro, sipping on a cup of coffee while you think it over. Suddenly an idea pops into your head:
“Hey, maybe I can get someone to be a beta reader!”
Suddenly, a knock sounds at your front door. But isn’t it, like, midnight? You open it, startled, and a bit confused to see a group of people clad in mail crafted from pop-can tabs and dresses woven from bedsheets. And there’s a guy in the back wearing sweats. But it’s okay, he has Cheetos.… Continue Reading