I just came across this article, which I found both well-written and detailed. For anyone who has a book in hand and is looking for ways to sell, here is a guide to one aspect of self-marketing. I've archived it for the day when I do this for my own book.
hand-selling books: what’s worked for me | kentonkilgore.com
hand-selling books: what’s worked for me | kentonkilgore.com