I came across a made for the web thing and thought I would share.
Well Let us assume you have the world's best Fantasy Book, and it is proofread, edited, spell checked by a human and it is good to go. Now What?
You need an Agent and a Publisher well some of that is self promotion, Watch this:
Episode 50: Meg - Yahoo!
We see here Meg, printing cards, having professional photographs done, getting a web site and going to Theatrical agents asking to be booked. Yes she is a comedian but there is some overlap in the skill set needed like Networking, shameless self promotion etc...
I hope you get something out of this.