I just read the article entitled How To Get Endless Amazon Reviews For Your Book or Product. In it, the author suggests to target reviewers of competing books on Amazon and offer them your free book in exchange for an honest review. Here is a little excerpt.
What are your thoughts? Has anyone considered doing this?The good news is you can get tons of reviews on Amazon for your book or product in a legitimate and honest way. The key is to proactively seek out reviewers. There are a number of people on Amazon who have bought and reviewed products or books that compete with yours. If you simply identify who these people are, and then offer to send them your product for an honest review, they are likely to do it. And since they already reviewed a competing product to yours, their review is highly credible.