Podcasting is an awesome way to:
- Establish an audience (if you don’t have one) or
- Expand your audience (if you do)
- Build your reputation as a writer
- Generate interest and buzz in your work (which then...)
- Supports and enhances your book sales
So Here’s Dreamhand’s Guide to Releasing Your Book or Story as a Serialized Audiobook Podcast
Here’s what I hope to cover in a few posts:
- Submitting to Podcast Sites
- Estimating the Duration & Production Time of Your Podcast
- Finding Voice Talent
- Finding Producers
- Cross-Promotion and Bumpers
- Delivering Your Podcast
- Promoting Your Podcast
First, some initial thoughts...
If you produce and distribute a podcast, it’s going to be for free. You can try charging for it but – to my knowledge – no one’s done it successfully. The sheer tidal wave of free content out there will undermine your attempts (why pay for yours when there are thousands out there for free?).
Once you become a household name, you might try it and JD Sawyer is actually working to build an association of new media creators (check his blog post here) but we aren’t there yet.
Audio books, on the other hand are a whole different matter. Audible.com is the lion in that jungle. But you can’t list your audiobook on Audible until you have “at least five audio programs that will appeal to a wide audience” (from their website). Which puts you back to square one... building your audience.
SUBMITTING TO PODCAST SITES
You CAN, however, submit your short stories for production/publication through several podcasting companies who will actually PAY cash money for your story. These podcasters include:
Escape Pod (scifi stories)
PodCastle (fantasy stories)
Pseudopod (horror stories)
The Drabblecast (speculative fiction)
Cast of Wonders (UK podcast for YA Sci-Fi & Fantasy)
You can also post your work on podiobooks.com where 75% of all fan donations go directly to the author.
By the way... all these sites are an AWESOME resource of "what works in podiobooks" in terms of reading, structure, and production values. If you're considering podcasting your book or story (or even if you just want a really cool audio experience), I highly recommend checking them out (and I'll reference more in future posts).