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Bookbub Ads

Discussion in 'Marketing' started by Demesnedenoir, Dec 5, 2019.

  1. Demesnedenoir

    Demesnedenoir Istar

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    Well, since I had a Bookbub Featured Deal a few months I hadn’t really paid attention to Bookbub, but since I had gained followers there I figured I would see about targeting them for the heck of it. Sometimes it’s good to keep an eye on things.

    First Note: In the past I have not found BB ads to be all that effective (except of course the Featured Deal which is all kinds of fun). The CPC and CPM never impressed, and it’s hard to track where sales come from, but I never senses that many sales from them.

    Last night there was a clear change when building the ad as I targeted authors. First, it suggested a couple authors: Robin Hobb and Brandon Sanderson from my past ads and gave me the CTR for readers who followed them. It was an “ooohhhh” moment. That’s a piece of data I’ve never seen before! The other interesting thing I noted was that when adding authors to target, they no longer use the term “followers” that I was used to, it is now “interested readers” or some such. So, it appears that instead of targeting Sanderson’s direct followers, it’s going after people who have shown interest in Sanderson’s books. First off, this enlarges your target group. While I still have under a hundred “followers” BB has me with over 5000 interested readers. This stat goes to suggesting how effective the featured deal is, if I assume the readers are mostly a result of people clicking on that ad and maybe other ads I’ve run, would put the purchase rate for FDs somewhere around 50%.

    Beyond the suggested targets, the ads now give CTR per individual author targeted while the ad is live. Of course this doesn’t say who is buying, but at least it gives a data point that might be useful. Time will tell, but I’m going to have some fun with it to see what I can find out. So! If you’ve ran ads in the past, it might be worth looking back and seeing what was effective targeting, or if you’re trying to find out who your audience is or who your ads are reaching, you might find these numbers useful.
     
  2. Gwynndamere

    Gwynndamere Acolyte

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    I have not been active in promoting my books in the past, but hope to be more aggressive in 2020. This information will be helpful Thanks.
     
    Demesnedenoir likes this.
  3. Demesnedenoir

    Demesnedenoir Istar

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    It’s a wild world out there! Now a virus is wrecking havoc with my budgeting, LOL. Krikee.

     
  4. The Dark One

    The Dark One Archmage

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    Very interesting DDN. I will certainly look into this when my next book is ready in a few months.

    I could easily be wrong, but it strikes me that the virus is a massive free kick for online/distance publishing.
     
  5. Ned Marcus

    Ned Marcus Troubadour

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    Perhaps in the long-run, but for me personally, it's not made much difference. Not yet, at least.
     
  6. The Dark One

    The Dark One Archmage

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    It's only just started,

    Wait till people get used to being at home.
     
    Ned Marcus likes this.
  7. Demesnedenoir

    Demesnedenoir Istar

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    Virus or no, thus far sales per day are still sticking to the pattern of weekend sales topping the week. I’ve got a new ad kicking butt right now, so that’s kicking my numbers higher and will screw with any judgment over virus effects for a while, LOL.
     
  8. A. E. Lowan

    A. E. Lowan Forum Mom Leadership

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    I've heard a lot of people talking about their numbers being down, and no one can figure out why. My theory? People are out of work and don't have those entertainment dollars to spend, plus with kids at home all day unless you have a hard core reading household with everyone taking part there isn't much time for it. I think we'll see this trend continue until the economy levels out and the virus burns itself out. Then things will return to normal, entertainment-wise.
     
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