The inestimable Dean Wesley Smith demolishes another of the "Top Ten Sacred Cows of Publishing," and does it with zeal. The latest to go under his razor wit is “To sell either to editors or readers, you must write what is hot.” A quick excerpt, just to whet your appetite. This man has been author, editor, and publisher. I daresay he knows what he's talking about. Read what he says, and consider how it fits with your WIP or projects on your shelf to finish later.