There is a book I came across this year I found with very helpful suggestions about self-promoting one's book. (This post is in no way intended to be an advertisement. The intention is to pass on information that may be useful to writers in this forum.) How I Sold 1 Million ebooks in 5 months by John Locke The title is presumptuous, of course. No one has a guaranteed method assuring sales the author achieved, but he does share techniques he found effective in creating and keeping a loyal fan base, something we all want to achieve in promoting our work. His first promotions he did were through conventional promo agencies which provided meager results (especially considering the fees these agencies charge). He went on to produce better results attracting readers via Twitter and a weblog. His comments were an eye-opener for me and have helped me promoting my own book. If you're interested to find out more about John Locke, this is his website. I purchased his book as a Kindle copy earlier this year. Checking his Amazon point-of-purchase page today, I see the Kindle copy is not currently available. Maybe John can be contacted through his website and asked when the cheaper Kindle copy will be available again. Hope this info is helpful to some of you out there currently winding your way through the promotional labyrinth. Good luck.