BWFoster78
Myth Weaver
A couple of years ago when I thought I was ready to self publish (but really wasn't), the state of marketing prospects dismayed me. As far as I could find, there wasn't any clear path to success as an indie author mainly because there were no available avenues that provided positive ROI on book promotions. Ads? Weren't cost effective. Blog appearances? If you got lucky and got an influential blogger to review you, sure, but the chances of that were slim. Truly the only advice I could find was: write a lot of good books and somehow you'd eventually be discovered. I found that to be an extremely pessimistic message.
I didn't look hard enough for solutions.
When I again started preparing to publish several months ago, one of our members pointed me in the right direction. Now, I'm incredibly optimistic about becoming a successful author. Here's what I've learned that has made all the difference:
2 Factors for Long Term Success -
1. Write books that readers want to read.
2. Write lots of books.
I've seen first hand that I can pull down an amount that may reach four figures in a single month by releasing a new book, but that success is built on a single new release, and sales of that book will soon fall off a cliff. To have sustainable success, you must develop a readership that buys your books upon release and build up a solid catalog of books.
3 Factors for Selling a Book -
1. Cover.
2. Pitch.
3. Sample.
If you put your book in front of your customers and it doesn't sell, you've got a major problem with one or more of these three factors. Do not skimp on your effort on any of these.
Marketing Essentials -
1. Email List
Go to a site like Mailchimp and start an account. It's free until you reach 2000 subscribers. Build it mainly by these two methods:
Organically - A reader buys one of your works and likes it so much that he follows the link in the back to sign up. These, imo, are much more valuable (more likely to open your emails, click your links, and buy your products) than the type below, but they're also more scarce.
Ads - From what I've read, Facebook ads don't do a great job selling books. Reports say, however, that the are very useful for getting people to sign up for a mailing list in exchange for a free book. These sign ups are less likely to be converted into customers, but it's a numbers game. If you get ten thousand sign ups, a 1% conversion rate is better than a 50% conversion rate with 100 subscribers.
2. Promotions
There exist multiple options, some free and some paid, to advertise your discounted book during a promotion period. Bookbub is the holy grail (expensive and hard to get approved), but services like Bknights on Fiverr (cheap and takes anyone) have also been proven effective. The strategy is to lower the price of one of your books for a short period of time and promote that discount. If you're doing a countdown deal, you might even earn back the cost of the advertising (not all that likely, but it's possible), but the real profit comes in sell through (the concept that a certain percentage of people reading your free or heavily discounted book go on to buy more of your books). Note that if your books aren't what the readers want and you don't have any more books out, this is kinda worthless, which is why I started with those two factors as being crucial for your success.
I'm going to have to do a lot of experimenting (after I get some more books on the market) on all the options that I have, but I'm confident in being able to develop a good strategy based on these two marketing sources. I cannot stress this enough: people are utilizing these two sources to sell books and make real money.
Obviously, also, this is a very brief overview of the concepts, and there's a lot more involved such as pricing and release strategy. But I really wanted to put something up on this board that explains why I'm so enthusiastic about the prospect of self publishing.
Hope this helps someone!
Brian
I didn't look hard enough for solutions.
When I again started preparing to publish several months ago, one of our members pointed me in the right direction. Now, I'm incredibly optimistic about becoming a successful author. Here's what I've learned that has made all the difference:
2 Factors for Long Term Success -
1. Write books that readers want to read.
2. Write lots of books.
I've seen first hand that I can pull down an amount that may reach four figures in a single month by releasing a new book, but that success is built on a single new release, and sales of that book will soon fall off a cliff. To have sustainable success, you must develop a readership that buys your books upon release and build up a solid catalog of books.
3 Factors for Selling a Book -
1. Cover.
2. Pitch.
3. Sample.
If you put your book in front of your customers and it doesn't sell, you've got a major problem with one or more of these three factors. Do not skimp on your effort on any of these.
Marketing Essentials -
1. Email List
Go to a site like Mailchimp and start an account. It's free until you reach 2000 subscribers. Build it mainly by these two methods:
Organically - A reader buys one of your works and likes it so much that he follows the link in the back to sign up. These, imo, are much more valuable (more likely to open your emails, click your links, and buy your products) than the type below, but they're also more scarce.
Ads - From what I've read, Facebook ads don't do a great job selling books. Reports say, however, that the are very useful for getting people to sign up for a mailing list in exchange for a free book. These sign ups are less likely to be converted into customers, but it's a numbers game. If you get ten thousand sign ups, a 1% conversion rate is better than a 50% conversion rate with 100 subscribers.
2. Promotions
There exist multiple options, some free and some paid, to advertise your discounted book during a promotion period. Bookbub is the holy grail (expensive and hard to get approved), but services like Bknights on Fiverr (cheap and takes anyone) have also been proven effective. The strategy is to lower the price of one of your books for a short period of time and promote that discount. If you're doing a countdown deal, you might even earn back the cost of the advertising (not all that likely, but it's possible), but the real profit comes in sell through (the concept that a certain percentage of people reading your free or heavily discounted book go on to buy more of your books). Note that if your books aren't what the readers want and you don't have any more books out, this is kinda worthless, which is why I started with those two factors as being crucial for your success.
I'm going to have to do a lot of experimenting (after I get some more books on the market) on all the options that I have, but I'm confident in being able to develop a good strategy based on these two marketing sources. I cannot stress this enough: people are utilizing these two sources to sell books and make real money.
Obviously, also, this is a very brief overview of the concepts, and there's a lot more involved such as pricing and release strategy. But I really wanted to put something up on this board that explains why I'm so enthusiastic about the prospect of self publishing.
Hope this helps someone!
Brian