I'm rasslin' with Mail Chimp right now and may be gaining the upper hand on the tech, so I'm starting to think more about content.
I will have a monthly bulletin. I could increase the frequency, but for now let's say monthly. I know that this is the place to make special offers to subscribers, to give updates on my (pretending-not-to-be-wretched) progress on my latest novel, and to give them an early look at background content about Altearth itself (stuff that will eventually wind up on the web site). I'll also regularly invite questions and can write replies here. I should mention that I have also (largely moribund) Facebook and Twitter accounts for Altearth.
All that having been said, what else would you expect to see in such a newsletter? I want to make sure I include all major pieces, as that will affect design choices. If any of you folks already run your own author newsletter, I'd love to know about it.
I will have a monthly bulletin. I could increase the frequency, but for now let's say monthly. I know that this is the place to make special offers to subscribers, to give updates on my (pretending-not-to-be-wretched) progress on my latest novel, and to give them an early look at background content about Altearth itself (stuff that will eventually wind up on the web site). I'll also regularly invite questions and can write replies here. I should mention that I have also (largely moribund) Facebook and Twitter accounts for Altearth.
All that having been said, what else would you expect to see in such a newsletter? I want to make sure I include all major pieces, as that will affect design choices. If any of you folks already run your own author newsletter, I'd love to know about it.