For world building, it depends. If its taking place in a small area I generally don't spend a lot of time world building. For more encompassing works, I do enough world building to make things consistent. It really depends. For my assassin series I did some basic stuff then went writing since...
When I name, I try to be consistent. For one region, I'll pick names from some culture, another region another culture. I can't make up languages, either, so I'll consult a friend and use a slang version of her native Hindi.
My publisher, Booktrope, is now open to submissions. They are a nifty little press out of Seattle and I have had nothing but positive experience with them.
http://authors.booktrope.com/reserve/
My short story, "The Return of the King", is now available in the FREE anthology Unusual Stories. Did I mention it's free?
https://www.smashwords.com/books/view/287127#longdescr
I write straight through from beginning to end. I'll sometimes take notes on some things I want to change in the next draft but I don't edit. I just keep writing until I reach The End.
My fantasy novel Ouroboros is now on sale! It’s only 99 cents! If you’ve been waiting to buy a copy, now is your chance. It doesn’t get any cheaper than this.
Buy here.
It was Glen Cook who changed my mind about publishing maps. It does limit possibilities and set boundaries, so my novel doesn't have a map published with it.