Demesnedenoir
Myth Weaver
So, there is this adage: narrow your audience down for the most cost effective advertising. Yeah, that sounds great, but I discovered something yesterday one should keep an eye out for, LOL.
I ran a new ad and must've fine-tuned this sucker down to a popular group: Brandon Sanderson fans, women, 35-65+. The ad started off with like, 3 clicks in the first few impressions and I was like woohoo! I had it set for a $5 budget to see what happened.
Later in the day I stop back in and I glance straight to the Cost per Click... Holy Crap! It's $0.42! What the hell happened to my ad? I look over... 6 clicks, 64 impressions, damned close to a click per 10 people seeing the ad. That's real good, even with a small sample. With that fine-tuned target group I was paying right around $0.04 per Impression... that just crazy, even in the US market, where my ads tend to run between 1 and 2 cents per impression.
So, by broadening my target group (but its still tight and pricey per impression compared to others) this morning I'm running 7 clicks in 66 impressions ($0.20 per click) and $0.0214 per impression.
I never paid close attention to the per impression cost because they all seemed relatively stable... Not any more! In particular when dialing into a tight target audience, pay attention.
I ran a new ad and must've fine-tuned this sucker down to a popular group: Brandon Sanderson fans, women, 35-65+. The ad started off with like, 3 clicks in the first few impressions and I was like woohoo! I had it set for a $5 budget to see what happened.
Later in the day I stop back in and I glance straight to the Cost per Click... Holy Crap! It's $0.42! What the hell happened to my ad? I look over... 6 clicks, 64 impressions, damned close to a click per 10 people seeing the ad. That's real good, even with a small sample. With that fine-tuned target group I was paying right around $0.04 per Impression... that just crazy, even in the US market, where my ads tend to run between 1 and 2 cents per impression.
So, by broadening my target group (but its still tight and pricey per impression compared to others) this morning I'm running 7 clicks in 66 impressions ($0.20 per click) and $0.0214 per impression.
I never paid close attention to the per impression cost because they all seemed relatively stable... Not any more! In particular when dialing into a tight target audience, pay attention.