Greetings,
I created a new facebook ad for a novelette I plan on selling in a month or so. The purpose of this ad it to:
1) Double the amount of fans I have.
2) Get my novelette in the hands of real people.
3) Create a sizable email database for upcoming novels and stories.
4) Ask those who have read the novelette to write a review on any of the online booksellers.
As there has been a show of interest in how facebook ads work, I've captured a few screenshots to share with you.
The first step of creating a facebook ad is to have a facebook page. Facebook pages are different from personal profiles in that they represent a company or idea. You'll notice a difference between what you can do with a Page as compared to a Profile.
To get around that, simply like your own page from your profile and assign yourself as a manager. This gives you the benefit of "liking" other pages, and the ability to switch from page to profile with one login. A person can be a manager for multiple pages. The sole difference with logging in as a profile and logging in as a page is the ability to create ads under the page login.
Ok, so you have your page and want to start getting your name out. You should create an ad, right? No. Get people from your profile page who share the same interests as you to "like" your page. Now you have a base audience.
Before you go to the next step and create an ad, consider how much money you want to spend. Facebook doesn't charge you for the budgeted amount up front. They'll withdraw from your account every so often (I think it's once a week). Keep that in consideration.
Now it's time to open an ad campaign. Here is the first screenshot
The first few filters deal with age and gender demographics. You can have your ad displayed to certain age ranges and/or one gender. I don't see the point of this, so I leave them open. The only exception is that I put a base age of 13 years. I don't write for kids.
After that, you'll see a country filter. I typically select United States, Canada, Australia and the UK. The driving motive is to select countries that share the same language I write in.
I created a new facebook ad for a novelette I plan on selling in a month or so. The purpose of this ad it to:
1) Double the amount of fans I have.
2) Get my novelette in the hands of real people.
3) Create a sizable email database for upcoming novels and stories.
4) Ask those who have read the novelette to write a review on any of the online booksellers.
As there has been a show of interest in how facebook ads work, I've captured a few screenshots to share with you.
The first step of creating a facebook ad is to have a facebook page. Facebook pages are different from personal profiles in that they represent a company or idea. You'll notice a difference between what you can do with a Page as compared to a Profile.
To get around that, simply like your own page from your profile and assign yourself as a manager. This gives you the benefit of "liking" other pages, and the ability to switch from page to profile with one login. A person can be a manager for multiple pages. The sole difference with logging in as a profile and logging in as a page is the ability to create ads under the page login.
Ok, so you have your page and want to start getting your name out. You should create an ad, right? No. Get people from your profile page who share the same interests as you to "like" your page. Now you have a base audience.
Before you go to the next step and create an ad, consider how much money you want to spend. Facebook doesn't charge you for the budgeted amount up front. They'll withdraw from your account every so often (I think it's once a week). Keep that in consideration.
Now it's time to open an ad campaign. Here is the first screenshot
The first few filters deal with age and gender demographics. You can have your ad displayed to certain age ranges and/or one gender. I don't see the point of this, so I leave them open. The only exception is that I put a base age of 13 years. I don't write for kids.
After that, you'll see a country filter. I typically select United States, Canada, Australia and the UK. The driving motive is to select countries that share the same language I write in.
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