Demesnedenoir
Myth Weaver
Setup under the umbrella of "Twelfth Star Publishing" but NO RIGHTS are held by me. You also have the option of using the "company" ISBNs at my cost to make things look more official, and I have about 80 ISBNs siting around. This way, when an agent or publisher comes calling, you can opt-out at any given time. There would be a Commons Store and every author would have a dedicated page with their books, author bio, interviews, blog links, etc.
BASIC ADVERTISING— Every author chips in $5/month into the FB Commons, let's say $25/month for 5 authors. Consider this the base, or just $150 per month. Whatever. This should result in a minimum of 100 page landings to the 12th Star Commons Shopping page with links to all authors and their books, but more than likely, around 150-200 page landings per day with the upper expected limit around 250. The store would be affiliate linked to try to make a few extra dollars here and there and cover website expenses and whatnot. All money the authors kick in goes straight to advertising. The Commons Ads would be rotating images of multiple books to attract different segments of the fantasy audience, basically an ad with multiple Images and headlines that FB chooses which ones are working best and we run with it. It would be a major advantage for the prospective buyer to see a selection, not just a single author's book, I suspect. It affords more time to spend on the website and to explore. I know that would work on me.
TARGETED ADVERTISING (Optional)—Facebook: If you're running a promo, you the author can send me $X for whatever time period. You can provide your own promo material, we can co-op, or just let me hammer it together. We use the FB Pixel to retarget the thousands of clickers who've already shown interest in the books, and hit them with an ad geared straight to your book/promo, and the Link goes straight to your Dedicated Author Page on 12th Star. Of course, they can still shop around, but then again, every time an author runs this sort of promo everybody will get more exposure and there are times when I will run $1k or more at FB ads in a month, so, we'd want to look at this as a Collective Perk.
AMAZON ADS (Optional)— This gets a tad trickier, but the best way to hit Amazon is to bring traffic from outside (FB, Twitter, TikTok, BB, etc.) while also running Amazon Ads to trigger the algorithm. The trick here is that $5 per day is really the minimum to do much of anything on Amazon. But, I could manage the ads, working together to formulate a strategy and then see how it all works out. One Advantage here is that we would be able to run Defensive Ads, so when shoppers hit our pages, they'd see some ads for authors in the group instead of always being other authors.
OTHER ADVANTAGES— One of the major advantages I see would be that everybody's blogs, vlogs, posts, tweets, or whatever could get pooled not just to individual sites, but the Collective, so that it is more active and diverse in content, giving people more of a place to visit. With 5+ authors ready to babble, we could easily setup a podcast, youtube channel, Tiktok stuff, and whatever else. Discuss all kinds of writing and book topics. Do interviews with other authors, Influencers, and Book Reviewers, which will also build a connection to getting those reviews. This would be easy t build out starting with everybody having conversations with the founding members. Other authors are easy, they're always ready to talk, and SPFBO type events would offer up a wild array of writers ready to talk.
FUTURE AUTHORS— Can be added with an upfront 3-6 month Commons ad buy-in, or some such.
A $150/month buy-in to me sounds right reasonable for the exposure, and if one member can build websites, even better!
Who's in?
BASIC ADVERTISING— Every author chips in $5/month into the FB Commons, let's say $25/month for 5 authors. Consider this the base, or just $150 per month. Whatever. This should result in a minimum of 100 page landings to the 12th Star Commons Shopping page with links to all authors and their books, but more than likely, around 150-200 page landings per day with the upper expected limit around 250. The store would be affiliate linked to try to make a few extra dollars here and there and cover website expenses and whatnot. All money the authors kick in goes straight to advertising. The Commons Ads would be rotating images of multiple books to attract different segments of the fantasy audience, basically an ad with multiple Images and headlines that FB chooses which ones are working best and we run with it. It would be a major advantage for the prospective buyer to see a selection, not just a single author's book, I suspect. It affords more time to spend on the website and to explore. I know that would work on me.
TARGETED ADVERTISING (Optional)—Facebook: If you're running a promo, you the author can send me $X for whatever time period. You can provide your own promo material, we can co-op, or just let me hammer it together. We use the FB Pixel to retarget the thousands of clickers who've already shown interest in the books, and hit them with an ad geared straight to your book/promo, and the Link goes straight to your Dedicated Author Page on 12th Star. Of course, they can still shop around, but then again, every time an author runs this sort of promo everybody will get more exposure and there are times when I will run $1k or more at FB ads in a month, so, we'd want to look at this as a Collective Perk.
AMAZON ADS (Optional)— This gets a tad trickier, but the best way to hit Amazon is to bring traffic from outside (FB, Twitter, TikTok, BB, etc.) while also running Amazon Ads to trigger the algorithm. The trick here is that $5 per day is really the minimum to do much of anything on Amazon. But, I could manage the ads, working together to formulate a strategy and then see how it all works out. One Advantage here is that we would be able to run Defensive Ads, so when shoppers hit our pages, they'd see some ads for authors in the group instead of always being other authors.
OTHER ADVANTAGES— One of the major advantages I see would be that everybody's blogs, vlogs, posts, tweets, or whatever could get pooled not just to individual sites, but the Collective, so that it is more active and diverse in content, giving people more of a place to visit. With 5+ authors ready to babble, we could easily setup a podcast, youtube channel, Tiktok stuff, and whatever else. Discuss all kinds of writing and book topics. Do interviews with other authors, Influencers, and Book Reviewers, which will also build a connection to getting those reviews. This would be easy t build out starting with everybody having conversations with the founding members. Other authors are easy, they're always ready to talk, and SPFBO type events would offer up a wild array of writers ready to talk.
FUTURE AUTHORS— Can be added with an upfront 3-6 month Commons ad buy-in, or some such.
A $150/month buy-in to me sounds right reasonable for the exposure, and if one member can build websites, even better!
Who's in?