Since you are clearly an expert in this field can you tell us the source of that information? How about you tell us which company does the most public surveys of reader desires and how they buy, who they do them for and roughly what they cost? Who is the biggest player in that field. Surely you can tell us that much? According to you it must be Barilla! Their attempt to enhance and raise their profits, and control their market, does not make your comment about them only caring what book stores buy (at most 20% of their market) any less absurd. So instead you can mind read it out of them and place it in the worst light possible to build a straw man argument. That seems like a good faith way to discuss an issue. Your argument comes down to "everybody else, especially the professionals are too stupid to know what they are doing. Listen to me instead." That is pretty unpersuasive.