Snikt5
Scribe
It is hard to strike the balance. I began a blog once I knew I was in the final stages of drafting my first novel. I wanted to document the process and looking back it was rewarding to see just how much time and effort the process was. However, I also knew I needed to maintain interest in the blog and so I posted several reviews of the books I had been reading. Four years on I had reviewed over 200 books, each review ranging from 500 to 1,000 words long.
My site had been visited over 40,000 times, but I had become known more for my reviews than my writing. It is difficult to know how many of those visitors went on to buy my books but I do know, the effort I spent on those reviews (whilst enjoyable) could have been spent on writing another book.
My advice would be to start an author site as soon as you can, but don't spend all your time and effort on it. The important thing is the book.
My site had been visited over 40,000 times, but I had become known more for my reviews than my writing. It is difficult to know how many of those visitors went on to buy my books but I do know, the effort I spent on those reviews (whilst enjoyable) could have been spent on writing another book.
My advice would be to start an author site as soon as you can, but don't spend all your time and effort on it. The important thing is the book.