GeekDavid
Auror
Interesting article...
Much of what they say I'd already worked out for myself, like if I was to set up a blog for a book, what happens for the next book? Still, it's worth a read.
At least three people asked me this week the same question: do I brand myself the author or my book(s)? What happens when I release my next book(s)?
To piggyback a bit off Lori’s last article ‘Why You DON’T Need A Website For Each Book‘ earlier this week (great article, please read it), I feel strongly the same concepts she spoke about in her article apply to your overall author platform. If you market your book and not you, the author, you risk not only creating all types of extra work for yourself, but diluting your branding as well.
Much of what they say I'd already worked out for myself, like if I was to set up a blog for a book, what happens for the next book? Still, it's worth a read.