How would you know you're not thinking about what others have done unless you read what they've written?
The short answer is because originality and newness aren't really the point, being yourself is.
However, a more advanced answer is that someone who's developed their creative skills far enough can simply be that confident in their own unique creative process.
For instance, I've never read a western, but I'm pretty sure nobody's ever done Time Travelling Steampunk Cowboy Aliens!
Wait, I'm sure that's been done. Probably a lot, actually. Hold on. Let me turn on my real creative process:
The element of a western I want to keep is the standoff at high noon, out in front of the saloon. It's a very tense moment, so let me start by wanting to turn that tension on its head. Comedy's probably been done, so let's pick a different POV character as the protagonist, so we can experience the moment as a reader with a different feeling and a different kind of tension. Let's go with the perspective of someone who's excited. The standoff is a good thing for this character, a wonderful thing for this character. But why? One of these two people is going to die, and this person is happy about it. In fact they've arranged for this to happen. Is it because of maybe a betting pool? Because they don't like these two people? Because this person is a psychopath? Because it's all fake? Because the winner is already decided? The "yes - and more" for each of those takes me down paths that bore me. Now I'm stuck, so I'm going to throw in a new element. Spys? Aliens? Magic? N'eh, it's probably better if it's a random small character element. It'll be easier to figure out why would a person like this wants to do this, so let's go with the first thing that comes to mind and decide this person is a little old lady, which makes this a short story because that's as long as I think she'll carry the reader's attention. A little old lady, looking out the window of the saloon, is excited because they've arranged for a high-noon shootout.
Suddenly I've got it.
Nobody has realized that she's started to go senile, and she's spent the first half of the short story duping these two individuals into killing each other because she's remembering her long-dead husband winning such a shootout years ago. That makes her excitement a wild take; the reader should be feeling very sad, which means the two characters in the duel have to be likable to the readers. Maybe even the character's family. And from there, the story comes together.
Whether you want to call that original or not, I'm confident that it's creative, that it's "all my own," that it's the story I would want to tell and has nothing to do with a story I've ever read or wanted to read. I don't need to read a western to think of it because I have a great deal of trust in my own creative process. But if I wanted to, now it might be helpful to read through a western to make sure I've got a sense for how people talk or how the story comes together, or how those scenes might normally be written.
That is, reading would strengthen the writing process, but not the creative process. They are separate.
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