BWFoster78
Myth Weaver
This is essentially the bottom line, and I have some pretty big doubts about whether this is a good number. For instance, my last article in Mythic Scribes had 94 likes and 124 tweets. So do many others. In some ways that's an unfair comparison, but in others it's somewhat telling. I think you should look into other options for your future ad campaigns.
While I respect your viewpoint and agree to an extent, I think that neglecting this as a worthy number is a mistake:
16,607 people have seen the ad: $0.002 (yes, that low) per view of ad
20,363 people have seen the post: $0.0014 per post view (includes views of ad)
That's a lot of freakin' people!
And, since FB allows you to target ads, it seems like, as you often recommend, it's possible to catch the same people with additional campaigns.
Also, I'm a little unclear on this, but isn't a FB like for a business acct a lot like a "follow" more than just an indication that someone agreed with your post? I think it means that the people who "liked" him will now receive at least some of his posts, so future communications with those 24 (or is it 38) is now free.
I'm not advocating FB ads by any means as I'm still very skeptical of how they will translate into sales. I have a hard time finding anyone out there (besides Ankari) who's screaming, "Advertising on FB is awesome!"
On the other hand, it seems like there might be some merit to it as a PART of a comprehensive marketing strategy.