This is a good idea of how not to market, in my view: Crime Writer RJ Ellory Caught Faking Amazon Reviews - ABC News
There's no real way to tell whether the fake reviews had any effect on his sales, or whether the fallout from this becoming public will have much of a negative effect.
There's no real way to tell whether the fake reviews had any effect on his sales, or whether the fallout from this becoming public will have much of a negative effect.