I wasn't entirely sure where to put this discussion, so I put it in Publishing. There have been surveys, books, and blogs about how to sell a book to someone. Everyone has different opinions on what works, but I'm not sure if there is a definitive reason that people buy specific kinds of books over others. So to add on to the pile, what makes you buy a book? I read a recent blog post about this topic here: The Business Rusch: Promotion Ã‚Â« Kristine Kathryn Rusch One study featured in the blog suggest these factors tie into reader decisions in order of importance: 1. Author reputation 2. Personal recommendation 3. Price 4. Book Reviews 5. Cover/Blurb 6. Advertising (including online) So according to this, advertising your book is the less likely cause of someone buying your book. I would agree with this list for the most part as far as the way I buy books. 1. Author Reputation-I typically buy books from authors I already know, either personally or from reading previous books. One thing mentioned is that writing your next book is the best way to build author reputation. If you just write one book and bank everything on that, readers may love your first book but forget about you and find other books to read if you take too long. 2. Personal Recommendation-This is a big one for me. Either from people I trust or from other authors I trust. I guess that's why getting a good blurb is important. Forums like Mythic Scribes also help a lot because you can find lots of recommendations for various books and authors. 3. Price-Price isn't too terribly important for me, but I'll probably consider something if it's on sale. I'm like any consumer: I enjoy a good bargain. 4. Book Reviews-I often read reviews on Amazon and Goodreads. I prefer a balanced, critical review more than a shill review. If I feel like the review gives me a good idea of the style, characters, plot, etc., I'll be more interested in checking it out. 5. Cover/Blurb-Blurbs influence me more than covers, but a shoddily made cover may discourage me from buying. Even if the cover is poorly made though, I'll give it a look if all the other factors align together. 6. Advertising-This is a tricky one and I think one that plagues a lot of writers once they're published. For me, advertising has to be done creatively. I very rarely find interest in a book that is just link spammed all over the place. I'm guilty of this myself sometimes, but I'm trying to figure out different techniques. Creative promotions get my attention more than a link with no context connected to it. If I'm in a good mood or looking for a book, I may buy something randomly, but it's very rare that I'll buy something this way. Free samples of your work, a fun promotion, or something similar get my attention more than other methods. That said, what influences your buying decisions? And for those of you who have had some success with your books, what method do you notice has worked the best for you (good reviews, advertising, good cover, recommendations, etc.)?