This article is by Cate Morgan. There’s no doubt about it: there is a lot of noise out there in the crowded, Dread Interwebz when it comes to what I refer to as the Self-Publishing Fandango. It’s like a tango in the respect that it sounds sexy at the outset, and certainly looks sexy when … Read more
This is the second article in a two-part series by Alexandra Butcher. Part one is here. One of the most controversial ways to promote a book is to offer it for free. The theory is that readers will take a chance on a free book by an unknown author, and that this will help the … Read more
This is the first in a two-part series by Alexandra Butcher. Part two is here. Indie authors are given an almost overwhelming amount of advice about promoting and marketing their book, a great deal of which is contradictory. It has to be said there is NO single path to take which works for every author. … Read more
The reality of marketing a self-published book and finding your audience presents a challenge somewhere in-between the faint dream of online success, and the sense of screaming unheard into the web’s dark and angry void. Traditional publishers target their marketing towards their network of book reviewers and buying agents who, in turn, bring a book … Read more