Zero Angel
Auror
Hey guys,
Thought I'd share some results. I was recently featured in an "Alumni Authors" section of the Alumni Magazine for my university. It's been about a week since they went out so I feel confident saying that this has resulted in zero sales.
If I ever get an actual "article feature" then I'll be sure to pass those results on too
So far the best marketing I have found is to be "popular" with OK SEO descriptions. If you can get everyone you know to purchase your book(s) on the SAME day (or as close together as possible) then the velocity (which in my opinion is the most important variable to the bestseller list) will skyrocket your bestselling status and popularity status (although staying power over 30 days is more important in popularity status than velocity).
Free promotions are spectacular as well, although they've nerfed their popularity impact. With about 160 free giveaways I was able to top out a subcategory free bestseller list (each subcategory is different though) and ended up with over 200 giveaways followed by somewhere around 10-20 sales (the numbers elude me presently). I've heard for series, free promotions are the best way to go, but I have evidence they are somewhat effective even for a standalone, although there may be some confounding with people that heard about the free promotion and then decided to buy it when they saw it was over, I still count that as a sale resulting from the free promotion. I believe if I had been able to get an additional 50-100 free giveaways, that I would have topped out a category (as opposed to a subcategory) and believe the results would have been exponentially increased. This belief stems from the fact that I was in the top 20 of the category and believe increasing by 150% would have been enough to at least break into the top 10. The exposure of the category versus the subcategory is much greater.
These are teensy giveaway numbers by the way. I've read blogs of authors that say they regularly give away 1000s when they do their free promotions, but as my first free promotion, I was very pleased with the results.
Thought I'd share some results. I was recently featured in an "Alumni Authors" section of the Alumni Magazine for my university. It's been about a week since they went out so I feel confident saying that this has resulted in zero sales.
If I ever get an actual "article feature" then I'll be sure to pass those results on too
So far the best marketing I have found is to be "popular" with OK SEO descriptions. If you can get everyone you know to purchase your book(s) on the SAME day (or as close together as possible) then the velocity (which in my opinion is the most important variable to the bestseller list) will skyrocket your bestselling status and popularity status (although staying power over 30 days is more important in popularity status than velocity).
Free promotions are spectacular as well, although they've nerfed their popularity impact. With about 160 free giveaways I was able to top out a subcategory free bestseller list (each subcategory is different though) and ended up with over 200 giveaways followed by somewhere around 10-20 sales (the numbers elude me presently). I've heard for series, free promotions are the best way to go, but I have evidence they are somewhat effective even for a standalone, although there may be some confounding with people that heard about the free promotion and then decided to buy it when they saw it was over, I still count that as a sale resulting from the free promotion. I believe if I had been able to get an additional 50-100 free giveaways, that I would have topped out a category (as opposed to a subcategory) and believe the results would have been exponentially increased. This belief stems from the fact that I was in the top 20 of the category and believe increasing by 150% would have been enough to at least break into the top 10. The exposure of the category versus the subcategory is much greater.
These are teensy giveaway numbers by the way. I've read blogs of authors that say they regularly give away 1000s when they do their free promotions, but as my first free promotion, I was very pleased with the results.
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