Amazon Ads Part Two

[Demesnedenoir]

Relevance seems to be working. With a small "tinkering around" budget there are swings, but the two micro-targeted campaigns I'm running are averaging about $0.30-0.40 less per click than they were, some days 50 cents. I could probably back off the bids as they're still maxing budget pretty early in the day.

 

[Demesnedenoir]

KENP Page reads accountable to Amazon ads is curious. For the month of February, ads only officially account for less than 10% of the month's total. The caveat is that ads only track for 14 days, and after EoS went wide and off KU the last time, I got page reads over two years later, heh heh.

Anyone else see something similar?

 

[Demesnedenoir]

Started an Amazon Australia bargain-click ad, only six clicks so far, and have sold $24.80 on $3.80 advertising budget (including read through) OR $9.94 in royalties off of $3.80 spend if only including Eve of Snows.

 

[ThinkerX]

Given the dismal sales thus far, I might have to take another stab at an Amazon Ad.

 

[Demesnedenoir]

I think that IF you get Amazon ads working for you, it's the platform that will keep producing. I worked harder on FB, and then they screwed me (although not on purpose, privacy laws did that) but Amazon should stay consistent. So, I'm going to nail them down then worry about anything else.

Given the dismal sales thus far, I might have to take another stab at an Amazon Ad.

 

[Jason]

Just back from the pub and have no idea what you are talking about. Can you recommend a tutorial or something before I get strung up like a kipper?

 

[Demesnedenoir]

Tutorial on Amazon ads? Sheeeeit. First, I'd look at Amazon's tutorials. Then? You can ask me specific questions here, and I can attempt to help; I'll give you some conflicting opinions/options for strategies, heh heh.

Two good books which don't always agree are:

Amazon Ads Unleashed, written by Robert J. Ryan, a fantasy author.
Amazon Ads for Indie Authors by Janet Margot, if I recall correctly, she worked for Amazon in the ads area for books, but even then she doesn't know everything.

 

[Jason]

A dark art indeed. Thanks, I'll get back when I'm more clued up.

 

[Demesnedenoir]

A dark art indeed, indeed, heh heh. Amazon ads are tricky stuff despite a simple appearance; you can really get lost in the weeds.

A dark art indeed. Thanks, I'll get back when I'm more clued up.

 

[Prince of Spires]

Started an Amazon Australia bargain-click ad, only six clicks so far, and have sold $24.80 on $3.80 advertising budget (including read through) OR $9.94 in royalties off of $3.80 spend if only including Eve of Snows.

The bid-prices of non-US Amazon ad clicks always have me wondering if everyone's focus on the US is the smartest way forward.

I understand that the US is the largest and most mature market. If your ad takes off there then you're good to go. However, I'm at the start of the journey. I'm not looking for thousands of sales. I'm looking for 1 a day. 2 would be amazing. And if Australian bids are half or even less of what they are in the US, then that 1 sale might be easier to find. outside the US. It gives you room to experiment with who to target and it's a lot less pricey to be wrong a few times.

 

[Demesnedenoir]

From what I've seen, Australia is a nice side gig if you get it rolling. I've moved maybe 2 thousand copies of Eve of Snows down under. Maybe. Could be more, could be less. It makes you feel good because your rankings skyrocket, but the way rankings jump and stay high means Australia AU's book market is not as active on Amazon. Kobo has a pretty good market share there and in Canada. The UK is the other tease. I'd had the UK rolling before and thought damn, this is sweet, just to have it rollover and croak on me, heh heh. Outside of those two markets, and the US, I'm not sure what Amazon ads might achieve.

In fairness, that has been mostly FB ads in the past, but FB ads kicked ass for a long time.

The bid-prices of non-US Amazon ad clicks always have me wondering if everyone's focus on the US is the smartest way forward.

I understand that the US is the largest and most mature market. If your ad takes off there then you're good to go. However, I'm at the start of the journey. I'm not looking for thousands of sales. I'm looking for 1 a day. 2 would be amazing. And if Australian bids are half or even less of what they are in the US, then that 1 sale might be easier to find. outside the US. It gives you room to experiment with who to target and it's a lot less pricey to be wrong a few times.