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What's the question?

They aren't even contradicting in my view. Rather they say the same thing. The saying you shouldn't judge a book by its cover implies that most people actually do judge a book by its cover (otherwise, you wouldn't have to explain it). And the reason people do is because a picture is worth a thousand words. We're visual people. That cover expresses a lot, a 1000 words worth of stuff. So we use it to judge the book, even if they're unrelated.
 
The phrase Apples to Oranges comes to mind here.
Neither of these sayings are incorrect VS the other.
But if we're talking books.
You want your cover to say as much about your book but without spoiling the good stuff.

Though if we want to put 'never judge a book by it's cover' to practice, someone should make their cover full of stick figure art and see how that goes.
People might buy it out of curiosity and then get impressed lol
 
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