BWFoster78
Myth Weaver
Under what circumstance is this a better deal than the typical "fair" contract? Only if the book is more successful than $10,000 + costs, but not successful enough to do anything else with it. But even in that case, I'm not really sure what you need the publisher for - they're not really very good at promoting ebooks at the moment.
Seems like you would consider this under two circumstances:
1. You think your book is going to be a huge hit but don't have the upfront costs.
2. You can't get a traditional publishing deal.
The typical fair contract would have the publisher putting up something like:
How do you define fair? Seems to me your "fair" contract is simply the "way it's always been done."
Traditionally, the publisher assumes much more of the risk. Things are changing, though, and publishers are trying to figure out how to adjust. It's hard for me to fault them too much for trying to adapt to the times. Used to, they could afford to lose a ton of money on some books because other books made up for the loss.
I think it's hard now for them to find those moneymakers. To stay alive, they need to figure out how to shift some of the risk to the author.
As an author, why should I expect someone to assume all the financial risk for my book?
I think this gives an author another choice. Before an author considers this choice, there are questions they need answered:
1. What level of service am I getting as far as editing and cover?
2. What marketing support and expertise am I getting?
Go into it with your eyes open, but I don't see this as somehow unfair.