Demesnedenoir
Myth Weaver
So, I'm coming close to now being one month 100% Amazon ads and taking stock of what is happening.
First, how I came to drop FB. For a long time, I was getting crazy high CPC on FB which made it impossible to make a profit. Mind, this is after using FB for years and doing pretty good. Being stubborn, I didn't give up and after a while I got that bad boy running good again, at least as far as CPC goes. Sales? They went friggin' SPLAT! This made it easier to finally switch my tests to 100% Amazon.
Amazon ads, for the first time ever for me, are running close to break even, which means after any normal amount of read-through, the ads will be at profit. This is a shocker because I didn't really modify the ad targeting at all. I just restarted an ad that did okay earlier, targeted at traditional authors and their books, and bang, it did better than FB ads within a few days and started heading toward break even and profit. Huh? I have no idea.
Takeaway #1: Amazon ads really do undercount sales, unless a lot of sales are coming from word of mouth. Part of that is not reporting audio and print, but even beyond that, it undercounts. That's the first time I can say that with confidence, because I don't think I ever had Amazon ads as my sole advertising platform until now. Undercounting could be the cause of assuming losing money on Amazon Ads, if I was falsely attributing sales from it to FB.
Takeaway #2: This is the frustrating part. So, I have one ad close to even and one making a profit, but sticking more money into the ads is pointless because it will not serve my ads with their lower bids. So! I can raise the bids and make it more difficult to reach profitability or expand the keywords.
#2 is the next great adventure. I hold out hope, seeing as I haven't optimized keywords at all. If I learn anything or need to vent, I'll post here, LOL.
First, how I came to drop FB. For a long time, I was getting crazy high CPC on FB which made it impossible to make a profit. Mind, this is after using FB for years and doing pretty good. Being stubborn, I didn't give up and after a while I got that bad boy running good again, at least as far as CPC goes. Sales? They went friggin' SPLAT! This made it easier to finally switch my tests to 100% Amazon.
Amazon ads, for the first time ever for me, are running close to break even, which means after any normal amount of read-through, the ads will be at profit. This is a shocker because I didn't really modify the ad targeting at all. I just restarted an ad that did okay earlier, targeted at traditional authors and their books, and bang, it did better than FB ads within a few days and started heading toward break even and profit. Huh? I have no idea.
Takeaway #1: Amazon ads really do undercount sales, unless a lot of sales are coming from word of mouth. Part of that is not reporting audio and print, but even beyond that, it undercounts. That's the first time I can say that with confidence, because I don't think I ever had Amazon ads as my sole advertising platform until now. Undercounting could be the cause of assuming losing money on Amazon Ads, if I was falsely attributing sales from it to FB.
Takeaway #2: This is the frustrating part. So, I have one ad close to even and one making a profit, but sticking more money into the ads is pointless because it will not serve my ads with their lower bids. So! I can raise the bids and make it more difficult to reach profitability or expand the keywords.
#2 is the next great adventure. I hold out hope, seeing as I haven't optimized keywords at all. If I learn anything or need to vent, I'll post here, LOL.