BWFoster78
Myth Weaver
I read a tip once that a self publisher should be as professional as possible (a position with which I agree). The suggester went on to advise the self pubber go as far as creating a publishing company so that it's not as obvious that you're self publishing.
I thought this was a fantastic idea. I envisioned myself as CEO, CFO, COO, and chairman of the board of Brian W. Foster Enterprises. Cool deal.
Then I looked into what is required to set up such a thing.
My understanding is that, if I want to say that I'm operating as "Insert Name Here Publishing Company" in the state of CA, I have to file a "Doing Business As" Fictitious Business Name form in the county of my residence. For Riverside County, that means:
$58 filing fee
Publish my fictitious business name statement in a local newspaper for four consecutive weeks (not sure how much that's going to cost, but it will certainly be more than nothing)
Now, $100 or so isn't going to break me, but I have to watch my spending. I'm already going to be, probably, out close to $1500 before I ever see a dime.
Is there anybody out there that thinks doing this DBA would be worth the cost?
Here's my thinking:
1. While having a business name would be cool, I don't see it generating a lot of sales. Who really looks at that information in their decision making process?
2. Self Publishing is fast losing its stigma, so being associated with indie publishing doesn't have the downside that it perhaps did when the tip I read was published.
3. It may actually be to my advantage to play up indie roots.
Thoughts?
I thought this was a fantastic idea. I envisioned myself as CEO, CFO, COO, and chairman of the board of Brian W. Foster Enterprises. Cool deal.
Then I looked into what is required to set up such a thing.
My understanding is that, if I want to say that I'm operating as "Insert Name Here Publishing Company" in the state of CA, I have to file a "Doing Business As" Fictitious Business Name form in the county of my residence. For Riverside County, that means:
$58 filing fee
Publish my fictitious business name statement in a local newspaper for four consecutive weeks (not sure how much that's going to cost, but it will certainly be more than nothing)
Now, $100 or so isn't going to break me, but I have to watch my spending. I'm already going to be, probably, out close to $1500 before I ever see a dime.
Is there anybody out there that thinks doing this DBA would be worth the cost?
Here's my thinking:
1. While having a business name would be cool, I don't see it generating a lot of sales. Who really looks at that information in their decision making process?
2. Self Publishing is fast losing its stigma, so being associated with indie publishing doesn't have the downside that it perhaps did when the tip I read was published.
3. It may actually be to my advantage to play up indie roots.
Thoughts?