I think a key way to use the internet in promotion is its ability to connect people on a large scale. I am trying to get my name out there by submitting writing and entering writing contests where ever they are. It gets your name to appear on different web pages and makes it easier to search. That way, when someone sees your stuff and wants to Google you, they can actually get a few hits. On top of that, many places will pay if they like your stuff. Contests pay prizes and e-zines and the like will pay for submissions (sometimes by word count, sometimes by story). I am looking at a few places right now. The thing to keep in mind is that many of these sites have certain requirements for their stories so you probably won't be able to use something you have already written. You will likely have to write something after you figure out where you want to send it, but that just gives you more experience writing. Post here if you know of any sites with contests or that accept submissions and I'll do the same as I come across them. I'll also put what personal experience I have with them when that arises.