In late December my father and I went to see True Grit (an amazing film). It was the first time that my father had been to the theater in over a year, and only my second time in 2010.
As soon as the lights dimmed, a soda commercial came on. And then an athletic shoe commercial. Finally, the previews started. I never minded previews much in the past, as I enjoyed see upcoming releases. It had become part of the movie going experience. But there were too many this time around. Preview. After preview. After preview. As each new preview began, you could hear the audience members groaning.
When the film finally began, our drinks were almost gone and the popcorn was diminished. We had just endured nearly 30 minutes of advertisements and film previews. It was too much.
Is this situation commonplace? I go to the movies very rarely anymore. Have audience come to accept 30 minutes of previews as acceptable, after already paying an admission fee?
As soon as the lights dimmed, a soda commercial came on. And then an athletic shoe commercial. Finally, the previews started. I never minded previews much in the past, as I enjoyed see upcoming releases. It had become part of the movie going experience. But there were too many this time around. Preview. After preview. After preview. As each new preview began, you could hear the audience members groaning.
When the film finally began, our drinks were almost gone and the popcorn was diminished. We had just endured nearly 30 minutes of advertisements and film previews. It was too much.
Is this situation commonplace? I go to the movies very rarely anymore. Have audience come to accept 30 minutes of previews as acceptable, after already paying an admission fee?