Feo Takahari
Auror
On the objectification issue: I think a lot of the problem today is with what we lack, not what we have. As an example, suppose the most important female character in a story is a close compatriot of the hero. She has an interesting personality, has clear goals she works towards, and helps to defeat some of the bad guys. In and of herself, this character is probably fine. But when most female characters in a certain genre or medium are no more relevant than her--in particular, when there aren't that many women who get to be "heroines" in the same way the guys get to be "heroes"--then the genre or medium can be said to be lacking, as a whole. (This varies a lot from genre to genre--fantasy's actually getting pretty good about allowing women to take a central role.)