Since the writing tips sparked some debate, as they always do, how about these tips on branding?
Seven Author Branding Tips
My take:
1. Yes, if you're going to engage in branding you need a plan. Obvious.
2. Yes, with respect to a professional product--covers, editing, everything. I don't think you need similar design themes across ALL books, but I would use a similar theme across related books.
3. I disagree with this. The emotional, intellectual, or other experience provided by the book should depend on the book. It's OK to have different goals with each book. I prefer that every book by an author not provide the same experience.
4. Maybe, for some definitions of "delight." But only for certain definitions. As general advice, this is too broad.
5. OK, sure.
6. Yes, as for any profession.
7. Obviously.
Seven Author Branding Tips
My take:
1. Yes, if you're going to engage in branding you need a plan. Obvious.
2. Yes, with respect to a professional product--covers, editing, everything. I don't think you need similar design themes across ALL books, but I would use a similar theme across related books.
3. I disagree with this. The emotional, intellectual, or other experience provided by the book should depend on the book. It's OK to have different goals with each book. I prefer that every book by an author not provide the same experience.
4. Maybe, for some definitions of "delight." But only for certain definitions. As general advice, this is too broad.
5. OK, sure.
6. Yes, as for any profession.
7. Obviously.