glutton
Inkling
Something I've noticed around these parts lately is that advice given by professionals, that sounds unconventional, is disregarded as wadded paper for the 'nope, I won't do this' pile.
Well, it would probably help if the people bringing this advice up presented it better like specifying 'overuse' of exclamation marks or in your case how you never really properly defined what you meant by 'story goal' when saying that the protagonist and antagonist always have the same story goal.