I think everyone wants the same things; well thought out characters and settings, and the openness to be creative.
Sometimes Sometimes I want dumb mindless entertainment and these things can be more of a hindrance then. That's more of a film thing mind, but then so's the 'strong' female character, and I'd say her natural home are those films. Or maybe the comics that inspire so many of such films these days. Either way, she's a product of media types where frequently the capacity for violence is the most important measuring stick of the character's worth. 'Strong' female characters are the result of trying to give female characters agency in incredibly macho environments; either she's just as macho as the guys, or she's decoration. (Or they can put a bit of thought into it and find a middle way, but hey, this is dumb generic entertainment and thinking time cuts into time spent planning explosions).
The problem arises when it spreads beyond that to more considered, more ostensibly family-friendly action-adventures. Or maybe when dumb action movies become ostensibly family-friendly. One of those. Something. My brain ran out halfway through this post.
As pointed out, these sort of films rarely give men great characterisation either. But given macho men have better stereotypes than macho women and get to share them, its not such an issue. Someone needs to do an action movie script based around Valkyries. Or Amazons. Or the Amazons of Dahomey. Or something.
*pause* I do think these conversations are valuable though. I don't think its as simple as 'Just write the characters you want, it'll be fine'. Because
a) We pick up a surprising amount of biases and its good sometimes to sit back and have a bit of talk about the biases to see if it strikes any resonances. Although these 'strong' female character threads are a little more than sometimes at the moment.
b) Playing with tropes is a good way to manipulate one's audience and Hollywood's female leads shape expectations around Action Girls. And Fantasy literature has a fair amount of stories where Action Girls are the biggest proportion of non-decorative female roles.