Feo Takahari
Auror
In games I have no idea the answer to that question. The problem is that risks are hard to take in the gaming industry. Thousands of people, millions of dollars, go into one good game. Companies often stake their entire business on one single game doing well.
In that case, should the expectation in games be laid on the smaller companies? They Bleed Pixels, for instance, seems to be selling well relative to its budget.
Then again, there's currently a lot of noise over whether The Last of Us features strong women. If it does, that's a game from a major publisher that set sales records. And while the Tomb Raider reboot didn't sell as much as the publisher expected, it did sell quite well by the developer's standards.*
* I know some people think the recent Tomb Raider didn't have a "strong" protagonist, but I think she's a pretty good character, all in all. I'll avoid getting into that for now lest we get sidetracked.