To an extent, I agree with aelowan. Maybe we, women, should 'vote with our dollars' (or in this case, our ad revenue/ratings). But the creators are not changing their shows just because we're watching them.
That's the thing. Creators won't change their shows because we're watching them. Why should they? We watch, because the thinking is "It's better than nothing," and they get their ad revenue. If the people who complained about the roles of women and minorities on TV voted with their dollars, things would change. Look at what it's done for the LGBT community. You have any idea how many years and how much money we've poured into changing popular culture? I remember the cries of triumph in my apartment building the year Philadelphia took Best Picture. I was 19 years-old. Change takes time, and money. Lots and lots and lots of money. And enough people standing up together and saying "that's enough."
And I mean both men and women. We need to stop trying to prove one is better than the other, and celebrate our differences. Isn't that the beautiful thing about having 2 sexes, anyway?