I was doing some research tonight and stumbled across this article in the New York Times.
It showcases a guy named Todd Rutherford who owns the site gettingbookreviews.com. Every sentence made me more upset. The worst of it was when it talks about John Locke, the self published author who sold over one millions books through Amazon.
To be fair, Mr. Locke stated that the reviews can be as honest as they wanted to be. The only problem I have is that when money is involved opinions become favorable.
What do you think?
It showcases a guy named Todd Rutherford who owns the site gettingbookreviews.com. Every sentence made me more upset. The worst of it was when it talks about John Locke, the self published author who sold over one millions books through Amazon.
One thing that made a difference is not mentioned in “How I Sold One Million E-Books.” That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledging service’s best customers. “I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more,” he wrote in an Oct. 13 e-mail to Mr. Rutherford. “I’m ready to roll.”
Mr. Locke was secure enough in his talents to say that he did not care what the reviews said. “If someone doesn’t like my book,” he instructed, “they should feel free to say so.” He also asked that the reviewers make their book purchases directly from Amazon, which would then show up as an “Amazon verified purchase” and increase the review’s credibility.
To be fair, Mr. Locke stated that the reviews can be as honest as they wanted to be. The only problem I have is that when money is involved opinions become favorable.
What do you think?