Demesnedenoir
Myth Weaver
If advertising on FB, it appears that FB will "punish" an ad for not running constantly. By this I mean, if you are running an ad that is serving at $10 CPM and stop that ad for a while, when you start it back up, it'll possibly start running at $20+ CPM. I think this has to do with their Relevance rating, along with other factors. But anyhow, the lesson I've learned is that when restarting... or for that matter, when starting a new ad, running for a day at $5 for the day seems to be a good idea. Once it (hopefully) establishes its track record as an ad that performs, the CPM will (hopefully) go down. It can go down faster, but if you hammer out a new ad or restarted ad at say, $20 for the day, you can blow through $10 right fast at a highly inflated CPM rate.
So, let the CPM come down before raising your ad budget.
So, let the CPM come down before raising your ad budget.