Demesnedenoir
Myth Weaver
£X is a known figure, "great book" is not. 50 Shades, IMO, was not a great book but made millions. There are "great books" as judged by literary awards and whatnot that sell only a few thousand copies. No joke. They may not even earn back their advance, but the publisher doesn't care because it wins awards and earns literary points, heh heh.
If you put 70k into a single book, you will sell copies, probably lots of them. Here's the blunt hammer: advertising is NOT designed for selling one book and making a profit on the profit margin of a single book. Can it be done? Yes! Is it a guarantee? Oh, hell no.
If you put 70k into a single book, you will sell copies, probably lots of them. Here's the blunt hammer: advertising is NOT designed for selling one book and making a profit on the profit margin of a single book. Can it be done? Yes! Is it a guarantee? Oh, hell no.
Surely it's also just a numbers game? If you have a great book, and £70k to drop on advertising (and editing etc etc), your work is going to shine through the saturated mess?